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Strategies One Rural State School Deployed to Meet Their Inaugural Nursing Cohort Enrollment Goal

A large public university in the South set an ambitious goal of 36 students for their brand-new program. To help the university build their marketing and recruitment efforts from scratch, EAB used known audiences as well as new and proprietary audience sources to build their prospect pool. EAB also deployed intent-based marketing campaigns to engage audiences and adjusted their deadline strategy to drive urgency around application activity. In just 5 months of partnership with EAB, the university reached th